If you're asking me what could win an upset, it's gonna be brand. That's why I spend my life on it.”
You’ll walk away with a sharp, cohesive roadmap: your story, values, visual style, and voice — all laid out. So whether you're refining your LinkedIn, redoing your IG, or building your site, you’re no longer guessing. You’ve got a system now.
You’ll create your personal brand’s visual DNA: fonts, colors, a custom wordmark, and a moodboard. It’s subtle but powerful — the kind of polish that makes everything else you touch feel dialed-in.
No more awkward “which one looks better?” decisions. You’ll leave with a 3-part photo blueprint (hero, trust, social), plus guides for shooting on your own, with a friend, or even on film. All you have to do is capture what’s already true about you.
You’ll know exactly what to include and how to lay it out — whether you build it in a weekend or over the next few weeks. Your story. Your taste. Your vibe. All in one place.
Your favorite films, books, music, and ideas — elevated into a conversation starter. Paired with short reflections, it’s a low-key flex that instantly sets you apart and makes people want to know more.
You’ll use our plug-and-play prompts to craft a bio that actually feels like you — one that balances humility, intrigue, and identity, whether it’s for Instagram, LinkedIn, or a dating app.
Maybe for the first time, you’ll stop wondering how people see you… and start owning it. You’ll know what you’re signaling. You’ll know what they’re feeling. And you’ll be proud of the message you’re sending — even when you’re not saying a word.
I’m Marcus Yves - Creative Director, Filmmaker, Storyteller. I’ve spent the last 20 years helping people look like the legends they are. This masterclass is everything I've learned over those two decades, carefully condensed into the perfect starter kit for you.
It’s not about pretending to be someone you’re not. It’s about showing up the way you really want to be seen. The world will start to treat you differently when you show up with intention.
You’re sharp. Talented. Interesting. But your online presence doesn’t show it — not even close. And deep down, you know it’s costing you attention, respect, and the kinds of opportunities you’re more than ready for. You don’t need to change who you are — just let the world actually see it.
You’ve got the stories, the skills, the personality. But when someone Googles you or finds your Instagram, it’s hard to tell what you're about. This course helps you finally pull it all together — clearly, confidently, and without second-guessing yourself every time someone asks for your link.
You’re building something — maybe a business, maybe a career you care about — but your online identity hasn’t caught up. This is how you stop looking “early stage” and start showing up like someone who’s dialed, respected, and playing the long game.
You’ve been putting in the work — evolving privately, leveling up in silence. But now it’s time. You want your presence to reflect how far you’ve come, without having to shout or oversell it. This gives you the confidence and polish to step into the spotlight — on your terms.
Let’s be real: whether it’s a girl you met last night, a client scoping your profile, or someone deciding if you’re worth replying to — they’re checking you out online. What they see either builds trust or kills momentum. This is how you control that moment — and flip it in your favor.
You’re figuring it out — and honestly, you’re doing better than you give yourself credit for. But your profile still feels scattered, outdated, or a little too casual. This course helps you clean it up, tighten it up, and show up like a man with direction — even if you’re still becoming him.
You’ve taken the long road — and that’s okay. Maybe you were distracted, reinventing yourself, or just didn’t care before. But now you do. And this is your chance to draw a line in the sand, show the world who you are now, and start getting the respect you’ve quietly earned.
You’ve got stories. You’ve seen the world. You’re living differently — and building something unconventional. But your digital presence doesn’t reflect the clarity, creativity, or freedom you actually live with. This helps you present that lifestyle with substance and style, without looking like another lost boy with a drone.