Your Older Brother
a masterclass from Your Older Brother
a masterclass from Your Older Brother
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LET'S LEVEL UP YOUR LIFE

Upgrade Your Personal Brand To Upgrade Your Life - In Just 3 Days

A masterclass to elevate your digital identity so you look as high-value as you actually are and transform your potential in the eyes of others.

I'M READY TO LEVEL UP
I'M READY TO LEVEL UP
IT'S JUST THE TRUTH

They're already looking you up.

People are judging you online - before you ever say a word.

the founder who was came across you online
he’s building a team and deciding who he can trust
the recruiter for your dream job
scanned your socials and bounced.
the cutie you matched with on the dating app
she’s deep in your Instagram.
the awesome guy you met at the party
Googled you before replying
the nerdy girl you just met at the coffee shop
she went straight to IG
the potential client or collaborator
your online presence is making their decision for them
the event host checking your invite request
browsed your profile to see your vibe
the cute friend-of-a-friend deciding if they like you
judging your vibe based on one tagged photo
the recruiter for your dream job
scanned your socials and bounced.
the cutie you met at the gaming convention
she’s been hurt before, so she’s checking your vibe on the gram.
the investor or mentor you haven’t met yet
was sent your name and checked if you look like someone to bet on
the one that got away
just checked your profile to see if you’ve grown into the man she hoped you would
the girl in the group chat screenshotting your profile
she said “he’s kinda cute” — now they’re all dissecting your pics
the guy who could change your life with one introduction
just scanned your site, your IG… and your vibe.
the cutie you went on one great date with
she’s replaying the night… while scrolling your tagged photos
the founder who was came across you online
he’s building a team and deciding who he can trust
“Trust in another person is built in the first 7 seconds - and even faster online.”
- Harvard Business School
“First impressions stick and they’re nearly impossible to reverse.”
- Malcolm Gladwell, Blink
Your digital presence is your first impression now.
People swipe, scroll, and judge instantly — you either look like someone or no one.
THE PROBLEM

This Is Why You’re Not Being Taken Seriously (Yet)

You’re not invisible. You’re just misread.

You’ve got talent
but no one’s noticing yet.
You’ve got ideas
but they don’t land online yet.
You’ve got depth
but ya look like every other guy online.
You’ve got presence
but it’s not being felt yet.
You’ve got potential
but it's not being appreciated.
The truth is people react to your presentation, not on how you actually are.

Most of us guys were simply never taught how to take control of that!
Whether we like it or not, people are making instant, typically irreversible first impressions of us online
Psychologically, people need to define you, to hold onto something; oh he’s the finance guy in NYC, or he’s the sailer from Miami, or he’s the film guy from Austin. The categorization is psychologically-wired into all of us subconsciously, beyond our control.
WHY?

It’s human nature.

We’re wired for survival; our brains filter out 99% of what’s around us to focus and ensure our safety. That's why, subconsciously, we must categorize (brand) everyone we come across in our minds.
81%
OF WOMEN
check a guy’s Instagram before deciding if she’s into him
Cosmopolitan Magazine
93%
OF EMPLOYERS
check socials before hiring a candidate
CareerBuilder
54%
OF EMPLOYERS
have eliminated a candidate based on their socials
The Manifest
WOMEN ARE
80%
more likely to Google a guy before a date
Match.com Singles in America Study
37%
OF PEOPLE
perceive intentionally curated profiles as “high status”
Psych Today & dating app studies
2.5X
MORE MATCHES
Men with high quality photos and clear brand vibes get 2.5x more matches on dating apps
Hinge & Tinder internal data
So what's the solution?
THE SOLUTION

Establish A Personal Brand & Digital Presence That Blows Everyone Away

(And Captures Who You Truly Are)

This masterclass brings my two decades of experience as a Creative Director to you and your personal brand. I’m giving you the full treatment.

We will develop your complete personal brand architecture, the foundation of who you are (online and offline ;)
You will receive a custom web experience bringing your new brand together; this is your new digital home
You’ll learn the psychology behind everything, in a way you can understand
And, you will receive the social and dating playbook you’ve desperately needed
Everyone agrees:
building your personal brand is the first step towards unlocking the life of you dreams
THIS IS THE MOMENT

Your favorite leaders are fighting for you to invest in your personal brand

(the one last one's been fighting the good fight for 17 years strong, guess who ;)
SCROLL
Gary Vaynerchuk
“I’ve been telling kids go build your personal brand. Because it is the only thing defensible against the macro technology (AI).

If you're asking me what could win an upset, it's gonna be brand. That's why I spend my life on it.”
Daniel Priestley
With Steven on The Dairy Of A CEO
“The industrial age is being fast replaced by the digital age, and as we go through this massive change, we have a new set of economic rules:

In this digital age, what works is to build a personal brand based on your unique Intellectual Property.”
Naval Ravikant
“If I had to summarize how to be successful in life in two words, I'd say:

'productize yourself'.

It'll eventually be effortless for you, it'll feel like play. Modern society gives us that opportunity.”
Chris Williamson
"Everybody is a personal brand.

Whether you like it or not, it's essentially a marketing channel. Even if it's just your personality."
Dan Koe
“Look, I hate the words personal branding as much as the next guy...

But I personally see the internet as a vessel to do what you want; to pursue your life's work,

and you have to bridge philosophy and practicality.”
Simon Sinek
“In the art world, artists are being asked to sign affidavits that say 'I painted this. I made this, not AI.' not because it's better or worse.

Because I want to know it was touched by human hands."
The Sunnah Guy
“Mark my words: In a few years time...

the ones who will thrive in business, in impact, in influence, are those who invested in their personal brand today."
Clark Gary
“Iman Gadzhi. Alex Hormozi. Dan Koe.

These guys are going all in on their personal brand. Right now, they're investing tens of thousands of dollars...

But by the time they tell you do it, it's going to be too late.”
Robert Greene
(maybe the only thing we agree upon ;)
“There's only two business models that are going to last: AI and personal brand.

Right now, if you can build a personal brand...the ultimate advantage is you have no competititon.
Chris Ducker
“A personal brand is what you're known for. All entrepreneurs are salespeople,...

Personal brands are salespeople, personified.

Everything we do [in life] is a sales situation.”
Neil Patel
"Building a personal brand in 2025 is the fastest way to get insanely rich, but most people do it completely wrong.”
Chris Do
“Your personal brand is not so much an act of creation;

It's an act of self discovery, your self story, your self concept...

Who are you? And what makes you, you?”
Nikki Neisler
“Your personal brand is your passport to freedom...

Every day I wake up and am just so grateful that I get to live where I want, do what I want for work, not having a boss, not having to live on anyone else's terms, and it's all possible because of personal branding.”
Chris Hein
“Why are so many people building their personal brands?

The answer is quite simple: it's the future of business.”
Gary Vaynerchuk
17 Years Ago
"You need to understand very quickly that your personal brand is exposed to the world 24/7.
Everybody my friends is the media. Because of this media is the great equalizer; everything you do will be exposed and unraveled. So try to think very hard what you want to be to the world.”

If your personal brand isn’t designed to build trust, you're leaving opportunity on the table — every single day.

Now, let's look at an example from HBS:
The Age of the Personal Brand
“Imagine you position yourself asa financial expert with high emotional intelligence  who loves to ski.”
DOING THIS WILL:
01
attract projects, promotions, and job opportunities that correspond to your skills
02
spread knowledge of your unique differentiators so you’re sought out for them
03
connect you to people with common personal and professional interests
CAUSING INTERNAL BENEFITS LIKE:
04
increased confidence in your financial and leadership abilities
05
clarified goals and values
06
decreased imposter syndrome and a better sense of your authentic self
Harvard Business School makes it clear: everyone needs to invest in their personal brand.

It's truly the best defense against AI taking your job

Over the coming years, with AI becoming more and more prevalent, most jobs will be replace. With a personal brand, you can prevent that.
So how do we define
“personal branding”?
It’s the thoughtful, strategic process of:
01 Creating
You’ve been creating this life of yours since you arrived
02 Positioning
We strategically craft a style and story that sets you apart
03 Maintaining
We will iterate on your brand so it stays impactful and honest
a positive and authentic impression of oneself
based on a unique combination of individual characteristics,
(THE THINGS THAT MAKE YOU, YOU)
Used to DJ in college
Notices what
others miss
Reliable
Learns through
failure
Builds spreadsheets for fun
Seeks beauty
in the chaos
Reads 30 books a year
Grew up in three
countries
Curious
Finds flow in
helping others
Descriptive
Constantly
reinvents himself
Reliable
Thrives in
discomfort
Technical
Craves meaning
in work
Notices what
others miss
Used to DJ in college
Learns through
failure
Reliable
Seeks beauty
in the chaos
Builds spreadsheets for fun
Grew up in three
countries
Reads 30 books a year
Finds flow in
helping others
Curious
Constantly
reinvents himself
Descriptive
Thrives in
discomfort
Reliable
Craves meaning
in work
Technical
Used to DJ in college
Notices what
others miss
Reliable
Learns through
failure
Builds spreadsheets for fun
Seeks beauty
in the chaos
Reads 30 books a year
Grew up in three
countries
Curious
Finds flow in
helping others
Descriptive
Constantly
reinvents himself
Reliable
Thrives in
discomfort
Technical
Craves meaning
in work
Notices what
others miss
Used to DJ in college
Learns through
failure
Reliable
Seeks beauty
in the chaos
Builds spreadsheets for fun
Grew up in three
countries
Reads 30 books a year
Finds flow in
helping others
Curious
Constantly
reinvents himself
Descriptive
Thrives in
discomfort
Reliable
Craves meaning
in work
Technical
Used to DJ in college
Notices what
others miss
Reliable
Learns through
failure
Builds spreadsheets for fun
Seeks beauty
in the chaos
Reads 30 books a year
Grew up in three
countries
Curious
Finds flow in
helping others
Descriptive
Constantly
reinvents himself
Reliable
Thrives in
discomfort
Technical
Craves meaning
in work
Notices what
others miss
Used to DJ in college
Learns through
failure
Reliable
Seeks beauty
in the chaos
Builds spreadsheets for fun
Grew up in three
countries
Reads 30 books a year
Finds flow in
helping others
Curious
Constantly
reinvents himself
Descriptive
Thrives in
discomfort
Reliable
Craves meaning
in work
Technical
which signal a certain promise to a target audience
(YOUR GIFTS AND THOSE LUCKY ENOUGH TO RECEIVE THEM)
New
Friends
🧱 Operates with
integrity
Kind-Hearted
Woman
🗺️ Thinks in systems —
always sees the whole map
Recruiters
😋 Brings joy and comfort
to everyday moments
✨ Finds the joy in everything
Clients With
Budgets
📸 Captures the best moments,
never needs the spotlight
🧗 Plays the long game
Personal Brand
Collaborators
🤙 Keeps it real,
not perfect
Founders &
Startup Teams
🌪️ Turns chaos into clarity
🧩 Solves complex problems
without panicking
🧊 Stays calm in chaos
Social Circles
🏃 Doesn’t say much,
but moves with purpose
Your Future Wife
📊 Adds soul to strategy
UHNWIs
📸 Captures the best moments,
never needs the spotlight
✨ Finds the joy in everything
Clients With
Budgets
☕ Brings chill energy
when people need it
Future Business
Partners
👂 Knows how to listen
🧼 Keeps things clean —
from his kicks to his calendar
Angel Investors
Hiring
Managers
🎨 Brings
ideas to life
Government
Representatives
🎧 Shares music that
matches the moment
Dog Owners
📊 Adds soul
to strategy
✨ Finds the joy in everything
Clients With
Budgets
📸 Captures the best moments,
never needs the spotlight
🧗 Plays the long game
New
Friends
🎨 Brings
ideas to life
Social Circles
👁️ Sees what others don’t
🧠 Leads with care, not ego
🎨 Brings
ideas to life
HNWIs
🏃 Doesn’t say much,
but moves with purpose
Potential
Investors
📊 Adds soul to strategy
Creative
Collaborators
📸 Captures the best moments,
never needs the spotlight
✨ Finds the joy in everything
Big Brands
🧗 Plays the long game
Local
Nonprofits
🎨 Brings
ideas to life
👁️ Sees what others don’t
Festival
Organizers
🎧 Shares music that
matches the moment
Founders &
Startup Teams
🧢 Shows up real — hoodie,
hat, heart and all
Executives &
Decision-Makers
🧠 Can talk about anything
— from fantasy to finance
Industry
Peers
🚪 Doesn’t wait to be asked
— just handles it
🎉 Turns any meal into a vibe
Future Business
Partners
🛋️ Makes people
feel comfortable
🎯 Always has your back
Freelance
Clients
🔧 Shares tools, time,
and advice without ego
Modeling Agencies
🍗 Gathers people with
food, fun, or football
😂 Has a meme
for every mood
🏃 Doesn’t say much,
but moves with purpose
Course Creators
& Educators
🔁 Learns, improves, repeats
Corporate Talent Scouts
📊 Adds soul to strategy
Podcast Hosts /
Media Gatekeepers
📸 Captures the best moments,
never needs the spotlight
✨ Finds the joy in everything
Mentors &
Advisors
🔁 Learns by doing —
shares what works
Executives &
Decision-Makers
🕰️ Times pop culture
references perfectly
💸 Models smart money habits
without preaching
through differentiated imagery + narrative.
(THE STYLE + STORY THAT SETS YOU APART FROM EVERYONE ELSE)
“I don’t talk much.
My work speaks louder.”
📸 Through Someone Else’s Lens
“I’m not perfect, but I’m
present — and that’s rare.”
🌻 Warm & Natural Lighting
“I wasn’t the smartest —
just the most curious.”
📖 Analog & Introspective
“Moved out at 17. Never
stopped betting on myself.”
🖌️ Low-Key Artist Lens
“Built my first business with
duct tape and Discord.”
🪞 Reflection & Depth
“Therapy gave me a language
I didn’t grow up with.”
📸 Shot by a Friend
“I take my time — but
I always deliver.”
🌍 Repping My Culture
“Moved 5 times before I was 12
— now I can talk to anyone.”
☁️ Soft Focus, Dreamy Vibes
“Therapy gave me a language
I didn’t grow up with.”
🧵 Monochrome Minimalism
“Built my first business with
duct tape and Discord.”
🌌 Cosmic / Surreal Visuals
“Music raised me more than teachers did.”
🧊 Cool Tones & Clean Lines
“I quote TV shows to
connect with people.”
✨ Highlights & Dust Overlays
“Moved 5 times before I was 12
— now I can talk to anyone.”
📷 Hometown Roots
“Grew up fixing stuff because we
couldn’t afford replacements.”
🎞️ Cinematic Shadows
“Used memes to survive school.
Now I create them to help others.”
📊 Diagrams That
Tell a Story
“Moved out at 17. Never
stopped betting on myself.”
📷 Gritty Film Texture
📸 Shot by a Friend
“I quote TV shows to
connect with people.”
📹 Caught in the Creative
🌻 Warm & Natural Lighting
“I’m not perfect, but I’m
present — and that’s rare.”
🌍 Repping My Culture
✨ Highlights & Dust Overlays
“I wasn’t the smartest —
just the most curious.”
🌈 Bold Color Statements
🌌 Cosmic / Surreal Visuals
“I didn’t go viral — I got consistent.”
🧠 Visual Intelligence
“Grew up fixing stuff because we
couldn’t afford replacements.”
🎮 Modern Subculture
“I’m not loud, but I am clear.
That’s my superpower.”
🌍 Cultural Identity
“My family ran a restaurant. I learned
to read people between orders.”
🔧 Process Over Polish
“I don’t chase hype. I
create steady momentum.”
🌇 Golden Hour Grit
“Moved 5 times before I was 12
— now I can talk to anyone.”
🪞 Reflection & Depth
“I show up early, stay late,
and keep it clean.”
🖼️ High Contrast & Shadows
“I used to overthink.
Now I just lead with honesty.”
🎨 Moodboard-Style Layouts
“Failure didn’t break me
— it trained me.”
🚀 Builder’s POV
“I explain things the way I wish
someone explained them to me.”
🖌️ Rough Sketches
“Started editing for fun. Now I tell
stories that make people feel.”
“Moved out at 17. Never
stopped betting on myself.”
🎞️ Cinematic Shadows
“I take my time — but
I always deliver.”
🧠 Visual Intelligence
📐 Tight Crops & Symmetry
✍️ Handwritten Notes & Scribbles
🧼 Clean & Minimal
“No connections, no shortcuts —
just effort, clarity, and showing up.”
🌀 Glitch/Analog Editing
“Therapy gave me a language
I never had growing up.”
🧳 Cultural Pattern Play
🎞️ Desaturated Drama
“Music raised me more
than teachers did.”
Simply put, it’s the truest sense of you — communicated in a way that resonates.
It’s strategy meets soul.
It’s strategy meets soul.
It’s strategy meets soul.
It’s strategy meets soul.
“Personal Branding Isn’t Just a Buzzword. It’s Your Greatest Asset in the AI Era.”

The quest is to establish TRUST

“YES, I FEEL COMFORTABLE INVESTING TIME & ENERGY IN THIS PERSON”
How do we build trust?
AUTHENTICITY
The truest sense of you, letting your freak flag fly
+
CONSISTENCY
Looking, sounding, and feeling like you everywhere
+
VALUE
The gift you give to the world that makes work play
how do we effectively share those things?
STORYTELLING
Opening their hearts and memory bank, not just their minds.
how do we effectively tell your story?
YOUR PERSONAL BRAND
The thoughtfully-created, authentically-driven positioning of you within the marketplace of life.
WHAT'S INCLUDED

Let's take a look inside the masterclass

This isn’t just a makeover — it’s a blueprint for how to show up in the world from here on out. Some things you’ll finish this weekend. Others you’ll build over time. But by the end, you’ll have everything you need to look, sound, and feel like the man you’re becoming.

YOUR
Personal Brand Architecture
We begin on the ground floor, to build the foundation that will drive all other aspects of your brand and digital presence. We’re taking the same approach I deliver to my $10,000+ clients
WHICH INCLUDES:
Your Visual Identity
The powerful roadmap powering all your visuals. The foundation that will drive all other aspects of your brand and digital presence.
01 Your Wordmark
Your name, custom-styled like a signature logo. Not cheesy. Not overdone. Just sleek, sharp, and memorable — like if Apple and you had a baby.
02 Color Palette
Your name, custom-styled like a signature logo. Not cheesy. Not overdone. Just sleek, sharp, and memorable — like if Apple and you had a baby.
03 Typography
Your name, custom-styled like a signature logo. Not cheesy. Not overdone. Just sleek, sharp, and memorable — like if Apple and you had a baby.
04 Textures
Your name, custom-styled like a signature logo. Not cheesy. Not overdone. Just sleek, sharp, and memorable — like if Apple and you had a baby.
05 Imagery Style
Your name, custom-styled like a signature logo. Not cheesy. Not overdone. Just sleek, sharp, and memorable — like if Apple and you had a baby.
+
Your Verbal Identity
The foundation for all the language we use. The foundation that will drive all other aspects of your brand and digital presence.
01 Your Mission
This is your personal mission — what you're here to do, create, change, or represent. Not some corporate buzzword salad, but one to two sentences that distill how you want to impact the world and why it matters to you. When you know your mission, you walk different. You speak different. You live with intention — and others feel it.
02 Your Promise
This is your commitment to the people who encounter you — the experience you consistently deliver. It's how others begin to trust you. Whether it's dependability, originality, insight, or connection, we define what you bring to the table — and make it easy for others to believe in you.
03 Your Story
People don’t connect with resumes — they connect with journeys. This is your hero's arc, told through your highs, lows, pivots, and purpose. When written right, your story makes people want to root for you, work with you, and learn from you. It adds emotional depth to your online presence — which most guys never show.
04 Your Value
This is where we identify the key traits that make you uniquely magnetic — then bake those into your language, tone, and presence. Whether you’re “ambitious with a sense of humor” or “stoic with a poetic streak,” we turn that personality into a brand people can feel.
05 Your Voice
Your voice is the emotional tone behind your words — are you calm and grounded? Energetic and witty? Thoughtful and direct? We define how you naturally communicate and translate that into a consistent writing and speaking style. This makes your content feel more human, more polished, and more you.
06 Your Personality
This is where we identify the key traits that make you uniquely magnetic — then bake those into your language, tone, and presence. Whether you’re “ambitious with a sense of humor” or “stoic with a poetic streak,” we turn that personality into a brand people can feel.
07 Your Values
The beliefs that guide how you live — and how you show up. Your values shape your tone, your story, your style — and they make your brand feel real, not just impressive. When they’re clear, they filter who you attract and how you’re remembered. Most guys overlook this part, but it’s what gives your brand a backbone. It’s not about perfection — it’s about alignment.
08 Your Tagline
Not a cheesy slogan — a distillation of your energy and value into one short, punchy line. Think of it like your personal headline — the phrase that sticks in people’s minds long after they leave your page. Something they’ll repeat when talking about you.
which ALL TOGETHER will drive the creation of...
YOUR
Photography Playbook
We begin on the ground floor, to build the foundation that will drive all other aspects of your brand and digital presence. We begin on the ground floor, to build the foundation that will drive all other.
01 The Photos You Need
This is your personal mission — what you're here to do, create, change, or represent. Not some corporate buzzword salad, but one to two sentences that distill how you want to impact the world and why it matters to you. When you know your mission, you walk different. You speak different. You live with intention — and others feel it.
02 How To Produce Your Photos
This is your commitment to the people who encounter you — the experience you consistently deliver. It's how others begin to trust you. Whether it's dependability, originality, insight, or connection, we define what you bring to the table — and make it easy for others to believe in you.
03 Your Story
People don’t connect with resumes — they connect with journeys. This is your hero's arc, told through your highs, lows, pivots, and purpose. When written right, your story makes people want to root for you, work with you, and learn from you. It adds emotional depth to your online presence — which most guys never show.
04 Your Value
This is where we identify the key traits that make you uniquely magnetic — then bake those into your language, tone, and presence. Whether you’re “ambitious with a sense of humor” or “stoic with a poetic streak,” we turn that personality into a brand people can feel.
05 Your Voice
Your voice is the emotional tone behind your words — are you calm and grounded? Energetic and witty? Thoughtful and direct? We define how you naturally communicate and translate that into a consistent writing and speaking style. This makes your content feel more human, more polished, and more you.
06 Your Personality
This is where we identify the key traits that make you uniquely magnetic — then bake those into your language, tone, and presence. Whether you’re “ambitious with a sense of humor” or “stoic with a poetic streak,” we turn that personality into a brand people can feel.
07 Your Values
The beliefs that guide how you live — and how you show up. Your values shape your tone, your story, your style — and they make your brand feel real, not just impressive. When they’re clear, they filter who you attract and how you’re remembered. Most guys overlook this part, but it’s what gives your brand a backbone. It’s not about perfection — it’s about alignment.
08 Your Tagline
Not a cheesy slogan — a distillation of your energy and value into one short, punchy line. Think of it like your personal headline — the phrase that sticks in people’s minds long after they leave your page. Something they’ll repeat when talking about you.
YOUR
Personal Brand Digital Home
Tying together all the pieces of your visual and verbal identity we will create an incredible web experience that anyone will be able to tap into and dive into your story, feel your power and take action on one of the many aspects of your site.
WHICH INCLUDES:
01 Introduction
This is your personal mission — what you're here to do, create, change, or represent. Not some corporate buzzword salad, but one to two sentences that distill how you want to impact the world and why it matters to you. When you know your mission, you walk different. You speak different. You live with intention — and others feel it.
02 About
This is your commitment to the people who encounter you — the experience you consistently deliver. It's how others begin to trust you. Whether it's dependability, originality, insight, or connection, we define what you bring to the table — and make it easy for others to believe in you.
03 Your Story
People don’t connect with resumes — they connect with journeys. This is your hero's arc, told through your highs, lows, pivots, and purpose. When written right, your story makes people want to root for you, work with you, and learn from you. It adds emotional depth to your online presence — which most guys never show.
04 Your Value
This is where we identify the key traits that make you uniquely magnetic — then bake those into your language, tone, and presence. Whether you’re “ambitious with a sense of humor” or “stoic with a poetic streak,” we turn that personality into a brand people can feel.
05 Your Voice
Your voice is the emotional tone behind your words — are you calm and grounded? Energetic and witty? Thoughtful and direct? We define how you naturally communicate and translate that into a consistent writing and speaking style. This makes your content feel more human, more polished, and more you.
06 Your Personality
This is where we identify the key traits that make you uniquely magnetic — then bake those into your language, tone, and presence. Whether you’re “ambitious with a sense of humor” or “stoic with a poetic streak,” we turn that personality into a brand people can feel.
07 Your Values
The beliefs that guide how you live — and how you show up. Your values shape your tone, your story, your style — and they make your brand feel real, not just impressive. When they’re clear, they filter who you attract and how you’re remembered. Most guys overlook this part, but it’s what gives your brand a backbone. It’s not about perfection — it’s about alignment.
08 Your Tagline
Not a cheesy slogan — a distillation of your energy and value into one short, punchy line. Think of it like your personal headline — the phrase that sticks in people’s minds long after they leave your page. Something they’ll repeat when talking about you.
+
01 Telling Your Story
This is your personal mission — what you're here to do, create, change, or represent. Not some corporate buzzword salad, but one to two sentences that distill how you want to impact the world and why it matters to you. When you know your mission, you walk different. You speak different. You live with intention — and others feel it.
02 How To Signal Effectively
This is your commitment to the people who encounter you — the experience you consistently deliver. It's how others begin to trust you. Whether it's dependability, originality, insight, or connection, we define what you bring to the table — and make it easy for others to believe in you.
03 Your Story
People don’t connect with resumes — they connect with journeys. This is your hero's arc, told through your highs, lows, pivots, and purpose. When written right, your story makes people want to root for you, work with you, and learn from you. It adds emotional depth to your online presence — which most guys never show.
04 Your Value
This is where we identify the key traits that make you uniquely magnetic — then bake those into your language, tone, and presence. Whether you’re “ambitious with a sense of humor” or “stoic with a poetic streak,” we turn that personality into a brand people can feel.
05 Your Voice
Your voice is the emotional tone behind your words — are you calm and grounded? Energetic and witty? Thoughtful and direct? We define how you naturally communicate and translate that into a consistent writing and speaking style. This makes your content feel more human, more polished, and more you.
06 Your Personality
This is where we identify the key traits that make you uniquely magnetic — then bake those into your language, tone, and presence. Whether you’re “ambitious with a sense of humor” or “stoic with a poetic streak,” we turn that personality into a brand people can feel.
07 Your Values
The beliefs that guide how you live — and how you show up. Your values shape your tone, your story, your style — and they make your brand feel real, not just impressive. When they’re clear, they filter who you attract and how you’re remembered. Most guys overlook this part, but it’s what gives your brand a backbone. It’s not about perfection — it’s about alignment.
08 Your Tagline
Not a cheesy slogan — a distillation of your energy and value into one short, punchy line. Think of it like your personal headline — the phrase that sticks in people’s minds long after they leave your page. Something they’ll repeat when talking about you.
EDUCATION
The Psychology Behind It All
We dive deep into our human nature so you can understand the how and why  
TRAINING
How To Use The Tools Involved
I will teach you everything you need to know about the software involved
It’s the perfect Starter Kit to getting your Personal Brand established.

We will create the foundation together and then leverage it to power the main elements of your digital presence.
Just let these stats open your mind for a second
85%
of Millennials
say they’re more likely to trust someone with a personal brand over someone without
National study from Brand Builders Group
61%
of GEN-Z
say they already have a personal brand or are actively building one
National study from Brand Builders Group
In An AI World, Dare To Be Yourself
AI will do the work, but personal brands will lead the way. It’s a new world. The door is open for those bold enough to seize it. AI might be changing the way the world works, but it’s creating the perfect stage for those willing to step up and be themselves.

The future belongs to those who dare to be human in an AI world.
In 2025, the world is drowning in AI-generated noise. ChatGPT churns out flawless code, MidJourney spits out gallery-worthy art, and algorithms craft content faster than any human.

Yet, amidst this digital deluge, one asset is skyrocketing in value: your personal brand. It’s not just a buzzword—it’s your beliefs, your voice, your story. It’s what makes people trust you, buy from you, and choose you over the AI sameness.
+
🧭 A Clear Personal Brand Blueprint

You’ll walk away with a sharp, cohesive roadmap: your story, values, visual style, and voice — all laid out. So whether you're refining your LinkedIn, redoing your IG, or building your site, you’re no longer guessing. You’ve got a system now.

🎨 A Visual Identity That Feels Like You

You’ll create your personal brand’s visual DNA: fonts, colors, a custom wordmark, and a moodboard. It’s subtle but powerful — the kind of polish that makes everything else you touch feel dialed-in.

📸 A Shot List & Strategy for Profile-Worthy Photos

No more awkward “which one looks better?” decisions. You’ll leave with a 3-part photo blueprint (hero, trust, social), plus guides for shooting on your own, with a friend, or even on film. All you have to do is capture what’s already true about you.

🌐 A Blueprint for a Clean, Credible Personal Website

You’ll know exactly what to include and how to lay it out — whether you build it in a weekend or over the next few weeks. Your story. Your taste. Your vibe. All in one place.

📚 A Curated Taste Profile That Builds Connection

Your favorite films, books, music, and ideas — elevated into a conversation starter. Paired with short reflections, it’s a low-key flex that instantly sets you apart and makes people want to know more.

✍️ A Rewritten Bio That Builds Trust + Curiosity

You’ll use our plug-and-play prompts to craft a bio that actually feels like you — one that balances humility, intrigue, and identity, whether it’s for Instagram, LinkedIn, or a dating app.

💡 A New Framework for Being Seen — With Confidence

Maybe for the first time, you’ll stop wondering how people see you… and start owning it. You’ll know what you’re signaling. You’ll know what they’re feeling. And you’ll be proud of the message you’re sending — even when you’re not saying a word.

All you need is a weekend. No tech skills, no designer required.

I’m guiding you every step of the way.
YOUR GUIDE

Who I Am & Why I Built This

I’m Marcus Yves - Creative Director, Filmmaker, Storyteller. I’ve spent the last 20 years helping people look like the legends they are. This masterclass is everything I've learned over those two decades, carefully condensed into the perfect starter kit for you.

It’s not about pretending to be someone you’re not. It’s about showing up the way you really want to be seen. The world will start to treat you differently when you show up with intention.

Your Older
Brother
IT'S NOT FOR EVERYONE

Who This Masterclass Is For

This isn’t for everyone. But if you see yourself in any of these, it’s probably for you.

SCROLL
🏹 The Lowkey Weapon

You’re sharp. Talented. Interesting. But your online presence doesn’t show it — not even close. And deep down, you know it’s costing you attention, respect, and the kinds of opportunities you’re more than ready for. You don’t need to change who you are — just let the world actually see it.

🧩 The Guy With Pieces — But No Picture

You’ve got the stories, the skills, the personality. But when someone Googles you or finds your Instagram, it’s hard to tell what you're about. This course helps you finally pull it all together — clearly, confidently, and without second-guessing yourself every time someone asks for your link.

💼 The Founder, Freelancer, or Ambitious 9–5’er

You’re building something — maybe a business, maybe a career you care about — but your online identity hasn’t caught up. This is how you stop looking “early stage” and start showing up like someone who’s dialed, respected, and playing the long game.

🔥 The Quiet One Who’s Ready to Be Seen

You’ve been putting in the work — evolving privately, leveling up in silence. But now it’s time. You want your presence to reflect how far you’ve come, without having to shout or oversell it. This gives you the confidence and polish to step into the spotlight — on your terms.

😏 The Guy Who Knows People Are Judging Him

Let’s be real: whether it’s a girl you met last night, a client scoping your profile, or someone deciding if you’re worth replying to — they’re checking you out online. What they see either builds trust or kills momentum. This is how you control that moment — and flip it in your favor.

🎯 The Guy Who Wants to Look Like He Has His Sh*t Together

You’re figuring it out — and honestly, you’re doing better than you give yourself credit for. But your profile still feels scattered, outdated, or a little too casual. This course helps you clean it up, tighten it up, and show up like a man with direction — even if you’re still becoming him.

📈 The Late Bloomer Who’s Ready to Take Himself Seriously

You’ve taken the long road — and that’s okay. Maybe you were distracted, reinventing yourself, or just didn’t care before. But now you do. And this is your chance to draw a line in the sand, show the world who you are now, and start getting the respect you’ve quietly earned.

🧳 The Global Nomad / Remote Operator

You’ve got stories. You’ve seen the world. You’re living differently — and building something unconventional. But your digital presence doesn’t reflect the clarity, creativity, or freedom you actually live with. This helps you present that lifestyle with substance and style, without looking like another lost boy with a drone.

WHAT YOU'LL LEARN

Let's take a look inside

This is not education. It's an activation.

Chapter 2: What Makes A Brand Magnetic
Clarity is the new charisma — and most guys don’t have it.
Chapter 3: Your Creator Toolkit: No Experience Needed
You don’t need to be “techy” — you just need the right tools.
Chapter 4: Fonts, Wordmarks & Color Palettes
This is the DNA of your brand — subtle but unforgettable.
Chapter 5: Photos That Actually Feel Like You
Most guys choose the wrong photos — we’re gonna fix that fast.
Chapter 6: Build Your Personal Website
Your digital home base — modern, clean, and totally yours.
Chapter 7: Culture Signals: Show, Don’t Just Tell
Your taste is your brand — and sharing it is a power move.
Chapter 8: Lock Down Your Domain & Email
This tiny shift changes how people see you — and how you see yourself.
Chapter 9: Instagram Bio & Link Strategy
This tiny little space is your first impression — make it count.
Chapter 10: Stock + Mood Imagery to Elevate Your Brand
Even if you’re not posting much — this makes your vibe feel complete.
Chapter 11: The Power of Mystery & First Impressions
You don’t need more attention — you need more alignment.
Chapter 12: The Psychology of “Put Together”
Once you look dialed-in, everything starts working differently.
THE CHERRY ON TOP

The Bonuses, Only For Insiders

Save yourself years of confusion and discomfort, download my last two decades of becoming a man

SCROLL
BONUS #1
The Social & Dating App Profile Playbook
Take advantage of today's most popular apps with this goldmine
BONUS #2
My 10 Personal Checklists To Crush Life
My checklists that keep me sane, focused and in integrity
BONUS #3
My Personal Top 5: The Books, Movies, Shows & Songs That Changed Me
Say hello to the new way to present yourself professionally.
BONUS #4
The Resume: Reimagined For 2025
Lighting, framing, and editing tricks to stop the scroll.
BONUS #5
10 Major Constructs I Had To Unlearn To Unlock My Dream Life
The exact energy shift that makes her feel safe, seen and drawn to you.
You receive all five epic Bonuses as a gift from me. I’m excited to bring two decades of experience to you, so you can save the time and energy focused on the right things.
We’re not fucking around here. Your Older Brother is here.
I'M READY TO LEVEL UP
YOUR FUTURE POV

The Messages Waiting For The Next Version Of You

You redesign the way you’re seen — and the world responds like this.

I'M READY TO LEVEL UP
LET’S GET STARTED

It's time to level up your life.

Here’s everything I’d build for a $10K+ brand client — distilled, simplified, and handed to you with love and precision.

ThIS masterclass DELIVERS YOU:
Let's review what you're receiving:
Your Personal Brand: Visual Identity
Your complete visual system unlocking your consistent digital aesthetic
Wordmark
Logo
Color Palette
Typography
Shapes & Textures
Your Personal Brand: Verbal Identity
Your comm. system: how you talk, write, and connect across everything
Brand Mission
Brand Promise
Brand Voice
Brand Story
Brand Values
Brand Personality
Brand Tagline
Your Personal Brand Web Experience
Your digital home, built to reflect who you are + unlock who you’re becoming
Introduction
About Section
Story Section
Portfolio Section (Optional)
Values Section
Value-Offering Section
Contact Section
Your Personal Brand Essentials
The tools that make your presence real, pro, and undeniable.
Personal Domain
Custom Personal Email
Custom Email Signature
On-Brand Email Design
Modern Business Cards & Stationary
The Photography Playbook
Look like the best version of yourself — on camera.
The Social & Dating App Playbook
Show up online with clarity, charm, and real presence.
EDUCATION: 
The Psychology Behind It All
Understand how people perceive you — and how to shape it.
TRAINING: 
How To Use All The Tools Involved
Simple tutorials so you can run your brand like a pro.
⚡️ Lifetime Access
🧡 Made With Love & Care
🏆 Award-Winning Design
Including these 5 Special "Your Older Brother" Bonuses:
BONUS #1
The Social & Dating App Playbook
BONUS #2
My 10 Personal Checklists For Life
BONUS #3
My Personal Top 5: The Movies/Shows,
Songs & Articles That Changed Me
BONUS #4
The Resume: Reimagined For 2025
BONUS #5
The 10 Constructs I Had To Unlearn
To Unlock My Dream Life
Your online presence is your reputation today. This is your moment to take control of it.
VALUE
PRICELESS
NORMAL RATE
$10,000+
YOUR PRICE TODAY
$499
THE FIRST 100 BROTHERS
$189
GET INSTANT ACCESS
I'M READY TO LEVEL UP
💯 30-Day Risk-Free Guarantee
If this doesn’t radically upgrade how people see you online, I’ll give you a full refund. No questions asked.
You could spend $10,000+ and 6 months piecing this all together with designers, strategists, and consultants. Or you could start today, for less than the cost of a night out.
“How you present yourself tells the world how to treat you.”
MARCUS YVES
🧠12
CORE LESSONS
🎨18
DESIGN HACKS
+
+
Hands-On Training For The Important Tools
📐
YOUR COMPLETE
BRAND
ARCHITECTURE
🦉20
YEARS OF EXPERIENCE DELIVERED TO YOU
Everything You Need to Look Legit Online
🎨18
DESIGN HACKS
🎁5
KILLER BONUSES
🎁5
KILLER BONUSES
🖼️ 5 Fully Customizable Website Frameworks
📲 Your Social + Dating App Playbook
💥10
HOURS OF LEARNING, PSYCHOLOGY + ACTION
This Isn’t A Course. It’s Your Digital Rebirth.
"As we embark into this crazy AI world, leaders are shouting from the mountain tops about how important personal brand is. I felt compelled to share my expertise to help every guy stand out and pave their way forward into this wildly unpredictable future. Let's stand up and help each other tap into the most authentic versions of ourselves. To heal, grow, and honestly, just survive."
MARCUS YVES
“Marcus is the real deal. This course is an absolute steal.”
CASSIUS CORRIGAN
HBO, Hulu Filmmaker
“You're in good hands. Marcus is one of the best designers of our generation.”
ROY CHUNG
🦄 Startup Founder, Apollo.io
“There's simply no one like Marcus. Working with him will change your life.”
ALEX VON HOFMANN
Former CEO Musical.ly (aka TikTok)
“What can I say - Marcus is an absolute force. If you let him help you, you will never be the same.”
DREW TODD
Startup Founder + CEO/CMO, Feals Gummies
“Your in good hands. Marcus is one of the best designers of our generation.”
CASSIUS CORRIGAN
Startup Founder
“Your in good hands. Marcus is one of the best designers of our generation.”
DREW TODD
Startup Founder
“Your in good hands. Marcus is one of the best designers of our generation.”
DREW TODD
Startup Founder
“Your in good hands. Marcus is one of the best designers of our generation.”
DREW TODD
Startup Founder
🎨 Design Backed by an Award Winning Pro
You’re getting the exact process I use for personal brands, creative entrepreneurs, forward-thinking startups and $100M companies spending tens of thousands of dollars and months of time. No fluff. No Fiverr. Just what you need.
⚡ Instant Respect, Online
Your presence starts doing the talking for you — within 72 hours. First impressions, finally handled.
🧠 Built with Strategy, Not Just Style
Everything we create is rooted in psychology, branding, and positioning — so your look actually converts.
🧰 Plug-and-Play Frameworks, Zero Guesswork
No design experience needed. Choose a layout that matches your vibe — and make it yours with simple guided steps.
🔓 One-Time Payment. Lifetime Confidence.
No subscriptions, no hidden fees. Just the keys to your new presence — now and whenever you want to reinvent again.
🪪 Your Digital Identity, Reimagined
Go from “just another guy online” to “who is that?” — with a look and feel that finally matches your ambition. A future-ready way to introduce yourself to the world. Custom personal brand design included.
🎁 Bonus Life Lessons from Your Older Brother
You’ll also get timeless YOB teachings — from first impressions to attracting better people.
🧱 Made for the Modern Man
No cringe. No corniness. Just sharp tools and guidance for men ready to move different — and be seen for who they really are.
I'M HERE TO HELP

Still have questions? Let's answer em.

Still on the fence with questions? Read this before you scroll past.

“I’m doing fine online. Do I really need this?”
“I don’t have my life together yet. Shouldn’t I wait?”
“Isn’t this kind of superficial?”
“I’m not a designer. I won’t know how to do this.”
“I don’t have time for this right now.”
“I don’t want to look like I’m trying too hard.”
“I’m not even on social media that much. Is this still useful?”
“Will this really make a difference?”
“I’m not ready to be seen yet.”
“What if I buy it and it’s not for me?”
This masterclass might upgrade you to unsafe levels of confidence and cause you to become unstoppable. Proceed with extreme caution.
THE TIME IS NOW

Let’s level up your life. Today, we start with how the world sees you online.

Let met say this clearly: you are not late. You are not broken. You are not behind. You’re one decision away from a completely different life. Start now.

I'M READY TO LEVEL UP
*Please note: Your Older Brother will always be free for any younger brother who can’t afford to pay
(That’s what an older brother is for. All I ask is you send me a ten minute video sharing your back story and how you’re working hard to improve your circumstances)
I'M READY TO LEVEL UP
I'M READY TO LEVEL UP